My role experimentation method
What this is
Your everyday work becomes a live lab. You’ll safely try on new leadership identities and behaviours, see what works with real people, then refine.
Why it works
Adapted from Personal Construct Psychology (George A. Kelly, 1955) and Fixed Role Therapy with identity-play research: instead of fixing yourself, you prototype different ways of leading — anchored in your values and current roles.
Who it’s for
Leaders in transition (new role, bigger scope, complex stakeholders) who want:
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Clearer decisions and messaging
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Better conversations with team, peers, managers
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Behaviours that stick under pressure
Outcomes
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2–3 concrete behaviour shifts you can repeat
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Broader ways of seeing people and situations
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Noticeable changes others remark on (e.g., “you’re clearer / more composed”)
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A toolkit to run your own future role experiments
Programme
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Format: 6-8 sessions over 8-10 weeks (online)
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Between sessions: targeted experiments in real meetings/emails/conversations
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Support: message me between sessions if you hit a snag
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Aftercare: optional check-in to consolidate gains
Gauging progress
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You and others notice different behaviours in key moments
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You handle varied scenarios with more flexibility and less effort
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The original “problem” takes up less space
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If progress stalls, we adjust the design (repetition = data)
Pricing
Fee: from £1800 (UK) / €1800 for the programme
Includes: session time, between-session support and materials.
Cancellation: 24 hours’ notice; see Cancellation & Rescheduling.
Recognition
Finalist, Academy of Management MED Evidence-Based Leadership Development Award (2025)
Ready to start?
Book a free 20-min call to map your goals and see if this fits your context.
Testimonials
“I found the process easy […] now I don’t think I will ever be again the person who came here the first time because I am enjoying being more relaxed, and the team is doing better too. [...] I am not getting worked up about things as I used to be.”
“The intervention was interesting, challenging, life-improving, and ultimately an opportunity to reflect and change some behaviours.”
“I still want to move on from my job because I don't find it satisfying but it's a much nicer team. […] We're all getting along, and we don't hesitate to ask questions, share our knowledge, or ask for advice […] that's quite a supportive environment….”
Leadership Development...
step by step
Your leadership map
We will map how you see leadership and yourself today. This shows where you are and what “better” looks like for you
Write a new role to test
We script a fictional leadership character for you to try. It proposes specific micro-experiments that align with your values and broaden your repertoire—without deleting parts of you.
Rehearse & field-test (3 weeks)
Weekly sessions + between-session trials focused on your real stakeholders: team, peers, managers/execs
In sessions we role-play upcoming situations and plan exact moves. Between sessions you test, then debrief.
Review, measure, iterate
We examine what happened, what shifted, and what still sticks. We analyse visible change, refine the role and iterate the experience or close the cycle. Optional follow-up might be scheduled to revise what has helped, what could help.